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CORAL Partners with Leisure Pro to Save Coral Reefs

The thrill of spotting a well-camouflaged Splendid Toadfish or watching a Whale Shark feed is usually reserved for avid divers and lucky snorkelers. If you've had the privilege of floating through a thriving coral reef environment, you know firsthand how precious these fragile ecosystems are. That's why CORAL has teamed up with Leisure Pro [2], the Internet's largest dive and snorkel merchant, to build awareness about the many threats facing the planet's coral reefs.

An ardent supporter of CORAL's work, Leisure Pro CEO Phil Mende observed that "the world is interconnected...business and the environment go hand in hand." CORAL's executive director Brian Huse agrees, noting that "CORAL's unique, mission-driven partnership with Leisure Pro gives us the opportunity to reach active people who care deeply about the environment. CORAL was originally founded by passionate divers, and the dive community continues to be one of our key conservation partners around the world."

To support CORAL's Take a Bite out of Fish Feeding [3] campaign, Leisure Pro has agreed to stop selling fish food on its Web site. According to the Leisure Pro team, "Our concern about coral reef damage has led us to a new awareness of the harm caused by feeding coral reef fish. By refusing to sell fish feed, we will hopefully not only reduce supply but also raise the consciousness of individuals in regard to the damage wrought."

In observance of the 2008 International Year of the Reef [4], Leisure Pro will leverage its extensive customer base to build increased awareness about coral reef destruction and the many ways CORAL is working to protect coral reefs and the communities that depend on them. Leisure Pro will broadcast and publicize its partnership with CORAL on all of its Web sites and in its various publications, as well as solicit donations from its online shoppers to help CORAL support its conservation programs.

Check out Leisure Pro's selection of dive and snorkel equipment [5] or become a member of CORAL [6] today. Whether you dive, snorkel, swim, or simply enjoy sitting on the beach watching the waves lap at the shore, Leisure Pro has the equipment you need at the right price for your budget. By making Leisure Pro your water sports partner, you support CORAL's conservation work around the world.

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Spread the word about magnificent coral reef species like the Whale Shark. Send a beautiful photographic E-Card to a friend now » [8]

 

Fish-Friendly Businesses

With the help of our partners, CORAL launched the successful Take a Bite out of Fish Feeding education and awareness campaign, which is designed to eliminate the feeding of reef fish and the sale of fish food. More than thirty Hawaii-based marine recreation businesses have pledged their support.

Photo credit: Ziggy Livnat, For the Sea Productions