{"id":5330,"date":"2022-01-26T06:58:45","date_gmt":"2022-01-26T14:58:45","guid":{"rendered":"https:\/\/coral.org\/?p=5330"},"modified":"2022-02-10T12:33:46","modified_gmt":"2022-02-10T20:33:46","slug":"inside-our-alliance-giving-back-with-pura-vida-bracelets","status":"publish","type":"post","link":"https:\/\/coral.org\/en\/blog\/inside-our-alliance-giving-back-with-pura-vida-bracelets\/","title":{"rendered":"Inside Our Alliance: Giving Back With Pura Vida Bracelets"},"content":{"rendered":"\n

With thousands of rainbow bracelets at hand, California lifestyle company Pura Vida<\/a> is giving back\u2014both to local artisans and the ocean. They share our dedication to keep the planet thriving and are protecting one of its most valuable and vulnerable ecosystems: coral reefs. <\/p>\n\n\n\n

In 2019, Pura Vida partnered with CORAL<\/a>, and to date, have graciously donated more than $40,000 to our coral reef conservation programs. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

The Story Behind Pura Vida\u2019s Handcrafted Bracelets<\/strong><\/p>\n\n\n\n

\u201cGiving back\u201d has always been at the heart of Pura Vida. It started back in 2010, when founders and college friends Griffin Thall and Paul Goodman met two Costa Rican artisans who were struggling to make ends meet. To help, they purchased and resold 400 handcrafted bracelets, later turning the sale into a mission-driven business. The company now supports local artisans around the world, while also making conscious efforts to protect the environment.  <\/p>\n\n\n\n

They were particularly drawn to CORAL\u2019s mission to save coral reefs\u2014an ecosystem that supports more than a million marine species and countless coastal communities with food and income. Pura Vida recognizes the vital importance of protecting the ocean and emulates the essence of beach culture in their products.<\/p>\n\n\n\n

\u201c[Our customers] care deeply and passionately about protecting the things that they love,\u201d says Vanessa Skaggs, Marketing Manager for Pura Vida. And by working with CORAL, Pura Vida\u2019s community is able to see the direct impact their purchases have on coral reefs, coastal communities, and marine life.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Our Partnership with Pura Vida<\/strong><\/p>\n\n\n\n

To support our mission, Pura Vida created a special \u201cSeasides Dream” bracelet<\/a> pack, with five percent of sales going directly to CORAL. They worked with Andrea Hannemann, who is better known to her 1.3 million followers as @earthyandy<\/a>, to design the pack. Living in Hawai\u2018i, Hannemann is part of a community that relies deeply on coral reefs and the benefits they provide. <\/p>\n\n\n\n

We are thrilled to team up with strong voices, like Pura Vida and Hannemann, to spread the message of why it\u2019s so important to protect coral reefs. <\/p>\n\n\n\n

Making an Impact: Demonstrating Corporate Responsibility<\/strong><\/p>\n\n\n\n

Pura Vida demonstrates corporate responsibility by donating CORAL, offsetting carbon emissions, utilizing biodegradable packaging, and supporting local communities with sustainable jobs. Like us, the company hopes to inspire others to prioritize environmental protection, especially when it comes to an ecosystem as valuable as coral reefs.<\/p>\n\n\n\n

\u201cMy hope is that more people will become conscious consumers and realize the impact\u2014that they might not recognize they\u2019re having\u2014on the oceans directly,\u201d says Skaggs. <\/p>\n","protected":false},"excerpt":{"rendered":"

With thousands of rainbow bracelets at hand, California lifestyle company Pura Vida is giving back\u2014both to local artisans and the ocean. They share our dedication to keep the planet thriving and are protecting one of its most valuable and vulnerable ecosystems: coral reefs.  In 2019, Pura Vida partnered with CORAL, and to date, have graciously… Continue Reading →<\/a><\/p>\n","protected":false},"author":5,"featured_media":5346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":true,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_genesis_transparent_header":false,"_genesis_hide_siblings_nav":false,"_genesis_hide_flyout":false,"_genesis_subtitle":"","_genesis_subheading":"","footnotes":""},"categories":[295],"tags":[363,313],"class_list":{"0":"post-5330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-partners","8":"tag-corporate-partner","9":"tag-partner","10":"entry"},"acf":[],"template_part":"\n

\n\t
\n\t\t\n\t\t\t\"pura\t\t<\/a>\n\t<\/div>\n\t
\n\t\t