Privacy & Gift Acceptance Policies

Privacy Policy

The Coral Reef Alliance places a high priority on protecting your privacy and we know that many care about how identifying information is used and shared. This Privacy Policy applies to all information CORAL receives both online and offline, including the website: (and each sub-domain associated with this URL) and other websites owned or operated by the Coral Reef Alliance (CORAL), collectively, the “Sites”), as well as any electronic, written or oral communications. By visiting the Sites, you are accepting the policies described in the Privacy Policy.

CORAL will not sell, share or trade personal information with any other entity for their respective purposes in ways different from what is disclosed in this statement. CORAL will not send mailings on behalf of other organizations. Donor and user information will only be used for internal purposes according to the preferences you have indicated. You can choose to stop hearing from us at any time – request to opt out.

What Information We Collect

In general, when you visit our Sites and access information, you remain anonymous. We do not require you to register or provide personal information to us to view our website.

CORAL may ask for and collect from you personally identifiable information at various points throughout the site. Depending on the information and/or services you request, you may be asked to provide your name, email address, address, phone number, payment details, and similar information. For example, personally identifiable information will be collected in order for you to subscribe to E-Current, CORAL’s electronic newsletter. Once you provide your personal information, you are not anonymous to CORAL. We do not store sensitive information from our visitors on our Website, such as credit card and social security numbers.

We do not store sensitive information from our visitors on our Website, such as credit card and social security numbers.

Credit Card Information

If you choose to provide your credit card information to the CORAL we will use that information for the purposes for which it was provided. Afterward, we will shred any corresponding materials that may contain confidential information.

How CORAL Uses Collected Information

CORAL may use your information:

  • To process and respond to inquiries and for the purposes for which you provided the information, such as to process donations, register or renew you as a member, purchase merchandise or receive information about a project.
  • To send you information about CORAL and our programs.
  • To personalize your interactions with CORAL, such as to customize your web and email content based on your interests, and improve the navigability of the Website.
  • To alert you to new projects, site features, special events and services.
  • To facilitate social sharing functionality.
  • To conduct surveys to measure your satisfaction with our service.

CORAL processes your information on servers located in the United States.

Where and When CORAL Collects Information on the Website

In addition to the information you knowingly provide, CORAL also collects the domain names and IP addresses used by people that visit us, as well as site usage statistics such as web browser types and page requests. This data is not usually personally identifiable, and is used to more efficiently operate CORAL’s programs, prepare for network load demands, promote our organization and administer the Website.

How we collect information:

In addition to the information gathered (described above), there is a technology called “cookies” that can be used to provide you with tailored information from a website. A non-persistent cookie is an element of data that a website can send to your browser, which may then be used to store some history about the parts of our site that you have visited and to provide you with a better experience while visiting our website. Depending on the type of browser you use, you can probably set it to notify you when you receive a cookie, giving you the chance to accept or reject it. However, please note that disabling cookies may prevent you from taking advantage of certain features on the Website. CORAL does not use cookies to obtain any personally identifiable information such as information about other websites that you may have visited.

  • We also use Google Analytics, which uses cookies and other, similar technologies to collect information about Site use anonymously and reports website trends, without identifying individual visitors. You can learn about Google’s practices by going to, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at
  • The site also uses a third-party service provider to process credit card payments. Credit card transactions on the CORAL website are handled securely through Click & Pledge. You can read more about Click & Pledge’s Privacy Policy on their site.
How We Protect Information

CORAL has taken certain physical, administrative and technical steps to safeguard customer information, both online and offline, which may include but are not limited to password-restricted access to personal information and encrypting data where applicable. We take efforts to help ensure the security, integrity, and confidentiality of customer information; however, no transmission or electronic storage of information can be guaranteed to be 100% secure.


This Website is not directed toward children under 13 years of age nor does CORAL knowingly collect information from children under 13. If you are under 13, please do not submit any personally identifiable information to CORAL.

Donations and Purchases

In order to make a donation or purchase on this website, a user must first complete a donation or order form, on which the user must provide contact information (like name and shipping address) and financial information (like credit card number and expiration date). This information is used for billing purposes, to fill supporters’ orders, and to provide donations receipts. If we have trouble processing an order or donation, this contact information can be used to get in touch with the user. This information will be used to send the user materials, a tax receipt (if a donation is made), or purchased items. The user will be added to Coral Reef Alliance mailing list, unless previously indicated otherwise. If you would like to be removed from the Coral Reef Alliance mailing list, please send us an email or simply unsubscribe. We use a credit card processing company to fulfill orders using that payment method. The credit card company does not retain, share, store, or use personal information for any secondary purposes.


This website takes every precaution to protect our donor and users’ information. When you submit sensitive information via the website, your information is protected both online and off-line. When our donation or order form asks users to enter sensitive information (such as credit card numbers), that information is encrypted and is protected with the best encryption software in the industry — SSL. While on a secure page, such as our donation page, the lock icon on the bottom of Web browsers such as Mozilla Firefox, Google Chrome, and Microsoft Internet Explorer will become locked.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our supporters’ information, not just the sensitive information mentioned above, is restricted in our offices. Finally, the servers that we store personally identifiable information on are kept in a secure environment.

If you have any questions about the security at our website, you can send an email to

How to Update Your Personal Information with CORAL

You can help CORAL maintain the accuracy of your information by notifying us immediately of any changes to your contact information:

By email:

By Telephone:
888-267-2573 (toll-free) or 510-370-0500
Monday through Friday between 9:00 a.m. and 5:00 p.m. PST

By mail:
The Coral Reef Alliance
1330 Broadway, Suite 1602
Oakland, CA 94612 USA

Any information that you provide to us on the web, in an email or by fax or mail is covered by this Privacy Policy.

How to stop receiving communications from CORAL

If you would like to opt out of receiving content from CORAL, you may request to unsubscribe from future mailings from CORAL here or

  • Take the opportunity to opt out by using the links on the bottom of marketing email CORAL sends to you.
  • Call the membership department at 888-267-2573 to tell us you do not wish to receive communications from CORAL.

This website contains links to third-party websites. CORAL is not responsible for the privacy practices or the content of such websites.

Notification of Changes

If we decide to change our privacy policy, we will post those changes on our website so our donors are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify donors by way of an email and/or through a notice posted on our website. Donors will have a choice as to whether or not we use their information in this different manner.


CORAL welcomes comments and questions on this policy. We are dedicated to protecting your personal information and will make every reasonable effort to keep your information secure. If you have any questions, please contact us Monday through Friday between 9:00 a.m. and 5:00 p.m. PST, by email or phone: 888-267-2573 (toll-free) or 510-370-0500.

Gift Acceptance Policy

CORAL has a Gift Acceptance Policy to govern the solicitation and acceptance of gifts to the organization. CORAL’s staff and board members solicit current and deferred gifts from individuals, corporations, foundations and others for purposes that will further and fulfill CORAL’s mission of uniting communities to save coral reefs.

CORAL can accept a wide range of gifts including, but not limited to, cash; stock; bequests; real estate; and trusts. Some gifts require additional review before acceptance. CORAL has a governing system set up to discuss such gifts and make a decision that best reflects the interest of the organization. Notwithstanding the foregoing, CORAL reserves the right to revise or revoke this Policy at any time and to make exceptions to the Policy.

This information was most recently updated in December of 2016.