Coral Reef Alliance Joins National #GivingTuesday Movement

For Immediate Release

December 1, 2014

OAKLAND, DECEMBER 1, 2014—The Coral Reef Alliance (CORAL) has joined #GivingTuesday, a national effort now in its third year to inspire people to take action to improve their local communities and environments, give back in better, smarter ways to the charities and causes they support, and help create a better world.

Taking place tomorrow, December 2, 2014—the Tuesday after Thanksgiving—#GivingTuesday will harness the power of social media to create a national movement around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with deals and bargains.

Headquartered in Oakland, California, CORAL is joining the movement by launching the #GiveThanks4Reefs campaign to raise awareness about the importance of coral reefs and how everyone can take part in saving them.

“The benefits coral reefs provide for us—nutritious food, life-saving medicines, sustainable economies, beautiful vacation sites, surf breaks—are gifts we can all get behind and support, especially during the holiday season,” says Sarah Freiermuth, CORAL’s director of development. “November is a time of giving thanks, and this year, we invite all of you to join us in giving thanks for coral reefs.”

Throughout November, CORAL highlighted 30 reasons to #GiveThanks4Reefs on Facebook and Twitter. On December 2, supporters will have a chance to participate in the campaign either by making a donation or by sharing their own reasons for caring about coral reefs on social media.

Those interested in joining CORAL’s #GivingTuesday initiative can visit or follow the #GiveThanks4Reefs hashtag on Twitter and Facebook. For more details about the #GivingTuesday movement, visit


Headquartered in Oakland, California, and with field offices all over the world, CORAL unites communities to save coral reefs. Working with local people—from fishermen to government leaders, divers to scientists, Californians to Fijians—CORAL protects one of our most valuable and threatened ecosystems. Their international team designs long-term and lasting conservation programs that reduce the threats to coral reefs and are replicated across the globe. For more information about CORAL or to make a donation to protect coral reefs, visit


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